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Allen Green: This explains why pictorial evidence is so highly persuasive. Viewers typically believe that they are seeing reality, so the effect is immediate and direct. In contrast, a more scientific analysis based on research data and calculations is more abstract and less intuitive. Left unchallenged, pictures are likely to override even the most compelling and conclusive scientific evidence
Fiona Loughnane: The development of a medium that allowed for a quick and accurate reproduction of the world meant the creation, for the first time in history, of a visual record of all aspects of life. Photographs offer a visual knowledge of the world outside direct experience. This knowledge is abstracted and second-hand, but it nonetheless creates a strong sense of recognition